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So the copyright's ended. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just brand-new things that individuals haven't seen permanently. And so, I'm fired up simply to have a whole brand name and a company that is bringing a lot of these things back.

Which is come on, as you understand that's a channel, however it's not how you grow, I got to grow that organization now. So yeah. I have actually constantly questioned that about Dan. I've followed Dan for a very long time and I've always thought, why is he not doing book funnels with every one of these books? I think he will be soon enough.

One is with their front ends we're bringing individuals in. Number two, when individuals churn out, they're the channel, we press people to. Since as soon as you read the book and then you have the context, like, "Oh, now this makes good sense, now I understand why I need this thing." They come back.

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But then also reconverting individuals who came and didn't understand the context and then they left. service. And it utilized to be, I had to do a webinar every time. Or I needed to train them or I needed to do workshops, all these things. Now it's simply read the book, and they check out the book, and after that they have the aha.

That's what all of marketing and services is. We need to create desire for the thing we're offering. And so books are one of the most effective, if not the most powerful way to create that desire. result. And the individual who's going to check out a book is a better consumer, hands down than any other type of customer.

They're most likely to send out, they're likely to stick. They progress people, I dislike stating that, since the majority of individuals in my life that I like don't check out. However you end up being a better person by reading. Therefore they end up being much better customers, much better long term things. Therefore if I can get individuals to check out a book, man, it alters them as a human (network marketing secrets).

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And I make that cash over the next six months, over 5 months or whatever, it takes to break even (all). But on the book funnels, I still recover cost immediately, they go through the upsell down process so I recover cost right away. And then we introduce them to Click, Funnels.

Yeah. Well you simply threw away some extraordinary numbers. I desire to simply take a breath and I desire to go through it. So, about half a million dollars a month is entering into your book funnels, Dot, Com Tricks, Expert Tricks, Traffic Secrets. Now you have some others as well, you have the Cook, Book and different other things.

So instead of going through them individually, which would take forever give us the approach of what the entire process appears like from the free plus shipping to the first bump upsell one, 2, et cetera. Talk me through the philosophy. Yeah. The core thing is the book obviously, is how do we sell the book? And the very best way to offer the book is to offer it for complimentary.

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It's just cover shipping." I can press individuals to that. And it's just an easy outlet to get individuals to verses, go to Amazon and purchase my book, rather than go get it free of charge you just got to cover the shipping. It's such a great offer on the front end - brunson.

I have actually seen people who attempt to do it and they simply have their book. If you look any of the sales page, it's a book, but it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long kind sales that selling this book due to the fact that we desire to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. And so the majority of mine are the book. And after that it's what are the core principles in the book, we'll assemble an audio program or video program. And then, some worksheets and simply a 30-day obstacle that goes to the book and we assembled simply a bunch of stuff to make the worth of the book a lot more, right? Yeah (buyers).

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And in the copy on, I think a few of them we have, "You can purchase us on Amazon for 20 bucks," then have a photo of the Amazon listing, "but get it totally free here." And after that we still the people who click Amazon and simply purchase an Amazon anyway, because some people just enjoy buying Amazon.

Due to the fact that I still desire my books to rank on those platforms and sales coming through. services. And so, we do have those outlets there, but again, the paid money's all going to the book funnel. And then after some indications of the book, from there we have an order from Bump and just recently we've been testing multiple order from Bumps, which is done truly well.

However then for each book I have actually done, I think you know this, however a lot of individuals don't the method I do my books is I teach, I do an occasion live first, teaching the principles to make sure that structurally makes good sense in my head and my stories are not dull and things like that.

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And so, the second order from that, we said for $97, you get the workshop where I taught the things before we ever did it. Which one's getting a 20% take rate on $97 Bump. Between those two, it significantly increases a lot of times those 2 order from Bump will cover our marketing expense just by themselves, which is, which is fantastic.

And then we take them to our upsell down sell sequence, we change and tweak this a lot. Therefore I'll talk conceptually where we choose this, but I'm constantly trying new things because, specifically when we invest this much cash, we have to keep tweaking things to get the cart value to be high enough that we can cover ad costs a great deal of times at scale. ways.

Okay, they have the book now, they have the audio book, they have the core (product). So they understand the core principles of the book. And one mistake people make a lot of times, I continue to slip up more frequently and I desire to confess is, I'm all right, they bought, let's state they purchased Traffic Tricks.

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Yeah. Yeah. And so, if you attempt to offer a Traffic course on the next page, it's like, "However I simply bought Traffic? I think I currently have traffic now." And so let's conceptually believe each time we sell something to someone, we just resolved the problem for them. Then we produced a new problem.

It's in fact different with physic like E-commerce products, however details items, we just resolved that issue for them. By fixing that problem what is the new problem that was created? Right. So in Dot, Com Secrets, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next sensible upsell (1st). I'm normally attempting to offer something in between 197 and 297 in that first slot there. And so, Dot, Com Secrets is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, however where you sending out that Traffic, if you send it an Amazon listing you have difficulty, you in fact need funnels.

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And so, the next thing I can't keep in mind right now, what we're checking, what it is, however it might be traffic. I can't remember the top of my head. Anyhow, that's the psychology, what's the next thing that they need. And after that upsell number two is the very same thing.

But in my mind, there's this phase, people go through a development stage and after they grow to a certain level and they transition to contribution, and contribution is sharing your presents and selling, and starting a business (first read). And so, it'll be some variation of that. It'll be the next thing.

And it's, squashing not since numbers aren't along with, as that one. But yeah, it's eliminating it. Well, it is eliminating. I simply taught on, I indicate, I got the undetectable funnel stuff, which we talked about last time and you stated something, I think at the last inner circle conference, or perhaps you stated it in the newsletter and you stated, I don't know why, however no one ever test this.

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Well, congratulations. I indicate, and I'm really delighted that you did it too because, I 'd belonged to GKSC for, I do not understand, given that the early 2000s, and I canceled my subscription, and it simply had lost so much, that it had in the past and you have actually brought everything back (russell brunson's book).

Can I share one idea that came from Kennedy's stuff that might help individuals? Okay. This is for those who're viewing the video variation. hands. If you're on the audio, simply think of something really cool. So what's been cool is I've been going through Dan's archives, right? When I bought the company, they provided a Google drive and it's like, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that said, faxes from Dan Kennedy. And I was like, "What's this?" Because if you do not know Dan, Dan does not have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (hands).

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Rob Kosberg: Did you have to buy a fax device by the way? How do you even do? We tried to, they don't offer fax. You can't physically buy a fax maker anymore unless it becomes part of this substantial printer setup. And yeah, so we had e, Fax or I don't know, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, individuals paying 300 bucks a month, he 'd send out a fax every single month to these people, or excuse me weekly. So every Friday he 'd send this fax and it was just one page fax with a suggestion from Dan, marketing idea or strategy or psychology.

I would buy it. Oh yeah. And it was a thing somebody stated, and after that, it died, it was a fax and it passed away. Numerous things, I desire to extend Dan's tradition permanently and my own legacy and Napoleon Hill, all the individuals that I like and cherish - dotcom secrets. Therefore I went through that.

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And I do not need to write anything besides a one page introduction of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for 7 years, to his members. And this book resembles a phonebook (products).