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So the copyright's expired. So I'm going to be republishing a great deal of these books and turning a great deal of old Napoleon Hill things into audio books and just new things that individuals have not seen forever (website). And so, I'm thrilled simply to have a whole brand name and a service that is bringing a lot of these things back.

Which is begun, as you know that's a channel, but it's not how you grow, I got to grow that service now. Yeah. I've always wondered that about Dan. I've followed Dan for a long time and I've always thought, why is he not doing book funnels with every among these books? I guess he will be soon enough.

One is with their front ends we're bringing people in. Number two, when individuals churn out, they're the channel, we push individuals to. Due to the fact that as soon as you check out the book and then you have the context, like, "Oh, now this makes sense, now I comprehend why I require this thing." Then they come back.

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However then likewise reconverting people who came and didn't understand the context and after that they left. clickfunnels. And it utilized to be, I needed to do a webinar every single time. Or I had to train them or I had to do workshops, all these things. Now it's simply check out the book, and they read the book, and then they have the aha.

That's what all of marketing and organizations is. We need to develop desire for the important things we're offering. And so books are among the most effective, if not the most effective method to produce that desire. anyone. And the individual who's going to read a book is a better consumer, hands down than any other kind of consumer.

They're more most likely to send out, they're likely to stick. They progress individuals, I dislike saying that, due to the fact that a lot of individuals in my life that I like don't read. You end up being a much better person by reading. Therefore they become much better consumers, much better long term things. And so if I can get people to check out a book, male, it alters them as a human (courses).

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And I make that money over the next six months, over 5 months or whatever, it takes to recover cost (sales funnel). On the book funnels, I still break even immediately, they go through the upsell down procedure so I break even right away. And then we introduce them to Click, Funnels.

Yeah. Well you simply threw away some unbelievable numbers. So I wish to just breathe and I want to go through it. So, about half a million dollars a month is going into your book funnels, Dot, Com Tricks, Expert Secrets, Traffic Tricks. Now you have some others also, you have the Cook, Book and various other things.

So rather than going through them individually, which would take permanently provide us the viewpoint of what the entire process looks like from the complimentary plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the viewpoint. Yeah. The core thing is the book certainly, is how do we offer the book? And the very best way to offer the book is to offer it for totally free.

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It's simply cover shipping." I can push individuals to that. And it's just an easy outlet to get individuals to verses, go to Amazon and purchase my book, rather than go get it for free you simply got to cover the shipping. So it's such a great offer on the front end.

I have actually seen people who try to do it and they just have their book. However if you look any of the sales page, it's a book, however it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long form sales that offering this book because we wish to increase the conversion as much as possible and increase the value of the book.

That's the first thing. And so the majority of mine are the book. And then it's what are the core principles in the book, we'll create an audio program or video program. And then, some worksheets and simply a 30-day difficulty that goes to the book and we put together simply a bunch of things to make the worth of the book even more? Yeah (any).

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And in the copy on, I think a few of them we have, "You can purchase us on Amazon for 20 dollars," then have a picture of the Amazon listing, "however get it totally free here." And then we still individuals who click Amazon and simply purchase an Amazon anyhow, since some individuals simply enjoy purchasing Amazon.

Since I still desire my books to rank on those platforms and sales coming through. content. And so, we do have those outlets there, however once again, the paid money's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and recently we've been testing several order from Bumps, which is done actually well.

But then for each book I've done, I think you understand this, but the majority of people do not the way I do my books is I teach, I do an event live initially, teaching the principles to ensure that structurally makes sense in my head and my stories are not boring and things like that.

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Therefore, the second order from that, we said for $97, you get the workshop where I taught the things before we ever did it. And that one's getting a 20% take rate on $97 Bump. So between those 2, it dramatically increases a great deal of times those two order from Bump will cover our advertising expense simply by themselves, which is, which is amazing (section).

And then we take them to our upsell down sell series, we alter and modify this a lot. Therefore I'll talk conceptually where we opt for this, however I'm constantly trying brand-new things because, particularly when we invest this much money, we have to keep tweaking things to get the cart value to be high enough that we can cover advertisement costs a lot of times at scale. products.

Okay, they have the book now, they have the audio book, they have the core (results). They comprehend the core concepts of the book. And one error individuals make a great deal of times, I continue to slip up more frequently and I want to confess is, I'm okay, they bought, let's say they purchased Traffic Secrets.

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Yeah. Yeah. And so, if you attempt to sell a Traffic course on the next page, it's like, "But I simply bought Traffic? I think I currently have traffic now." Therefore let's conceptually think each time we sell something to someone, we simply solved the issue for them. However then we produced a brand-new issue.

It's in fact various with physic like E-commerce products, but info products, we simply resolved that problem for them. By resolving that issue what is the new issue that was created? . In Dot, Com Tricks, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next logical upsell (russell brunson). So, I'm normally trying to sell something between 197 and 297 because first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have trouble, you really need funnels.

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And so, the next thing I can't keep in mind right now, what we're evaluating, what it is, but it might be traffic too - facebook. I can't remember the top of my head. Anyhow, that's the psychology, what's the next thing that they require. And after that upsell second is the exact same thing.

But in my mind, there's this stage, people go through a development phase and after they grow to a particular level and they transition to contribution, and contribution is sharing your presents and selling, and beginning a company (software). Therefore, it'll be some version of that. It'll be the next thing.

And it's, squashing not because numbers aren't as well as, as that a person. But yeah, it's eliminating it. Well, it is eliminating. I just taught on, I imply, I got the undetectable funnel stuff, which we talked about last time and you stated something, I think at the last inner circle meeting, or possibly you said it in the newsletter and you stated, I don't understand why, however nobody ever test this.

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Well, congratulations. I indicate, and I'm truly delighted that you did it too because, I 'd belonged to GKSC for, I do not know, since the early 2000s, and I canceled my subscription, and it just had actually lost so much, that it had in the past and you've brought it all back (competitors).

Can I share one concept that came from Kennedy's stuff that might help individuals? Okay. This is for those who're viewing the video version. co-founder. If you're on the audio, just think of something truly cool. What's been cool is I've been going through Dan's archives? When I purchased the company, they provided a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that said, faxes from Dan Kennedy. And I was like, "What's this?" Since if you do not know Dan, Dan doesn't have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (russell brunson).

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Rob Kosberg: Did you have to buy a facsimile machine by the method? How do you even do? We tried to, they do not sell fax. You can't physically purchase a fax machine anymore unless it's part of this substantial printer setup. And yeah, so we had e, Fax or I do not know, something like that.

I found this folder and it was dated from 2012, 2019. And it was throughout that window, he would send out a fax to his diamond members, people paying 300 dollars a month, he 'd send a fax each and every single month to these individuals, or excuse me each week. So every Friday he 'd send this fax and it was simply one page fax with an idea from Dan, marketing pointer or method or psychology.

I would buy it. Oh yeah. And it was a thing somebody said, and then, it died, it was a fax and it passed away. Numerous things, I desire to extend Dan's tradition permanently and my own tradition and Napoleon Hill, all the people that I like and value - review. And so I went through that.

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And I don't have to write anything aside from a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book resembles a telephone directory (clients).