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The copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just new things that individuals haven't seen permanently. Therefore, I'm fired up simply to have an entire brand and a company that is bringing a lot of these things back.
Which is come on, as you understand that's a channel, however it's not how you grow, I got to grow that business now. So yeah. I've constantly wondered that about Dan. I've followed Dan for a long period of time and I've constantly thought, why is he not doing book funnels with each and every single among these books? I guess he will be soon enough.
One is with their front ends we're bringing individuals in. Number two, when people churn out, they're the channel, we push individuals to. Because as quickly as you read the book and after that you have the context, like, "Oh, now this makes sense, now I understand why I need this thing." They come back.
However then likewise reconverting individuals who came and didn't comprehend the context and then they left. nothing. And it used to be, I had to do a webinar every single time. Or I had to train them or I had to do seminars, all these things. Now it's just read the book, and they check out the book, and then they have the aha.
That's what all of marketing and services is. We have to develop desire for the thing we're selling. And so books are among the most powerful, if not the most powerful way to develop that desire. course. And the individual who's going to read a book is a much better customer, by far than any other kind of customer.
They're most likely to send out, they're likely to stick. They progress individuals, I dislike saying that, because the majority of people in my life that I enjoy don't read. You end up being a much better person by reading. And so they progress consumers, much better long term things. Therefore if I can get people to check out a book, male, it alters them as a human (idea).
And I make that money over the next six months, over 5 months or whatever, it takes to break even (playbook). But on the book funnels, I still recover cost immediately, they go through the upsell down process so I recover cost instantly. And then we introduce them to Click, Funnels.
Yeah. Well you just threw away some incredible numbers. I desire to simply take a breath and I want to go through it. About half a million dollars a month is going into your book funnels, Dot, Com Tricks, Specialist Secrets, Traffic Secrets. Now you have some others too, you have the Cook, Book and different other things.
Rather than going through them individually, which would take forever provide us the philosophy of what the entire procedure looks like from the free plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the viewpoint. Yeah. The core thing is the book clearly, is how do we sell the book? And the very best method to sell the book is to offer it free of charge.
It's simply cover shipping." I can push individuals to that. And it's just an easy outlet to get individuals to verses, go to Amazon and purchase my book, rather than go get it free of charge you just got to cover the shipping. It's such a great offer on the front end - types.
I have actually seen individuals who try to do it and they just have their book. If you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long kind sales that offering this book because we want to increase the conversion as much as possible and increase the worth of the book.
That's the very first thing. Therefore most of mine are the book. And then it's what are the core principles in the book, we'll put together an audio program or video program. And then, some worksheets and just a 30-day challenge that goes to the book and we put together just a lot of things to make the value of the book even more? Yeah (trial).
And in the copy on, I think some of them we have, "You can purchase us on Amazon for 20 bucks," then have an image of the Amazon listing, "however get it totally free here." And then we still individuals who click on Amazon and just purchase an Amazon anyhow, due to the fact that some people just enjoy buying Amazon.
Due to the fact that I still want my books to rank on those platforms and sales coming through. experiences. Therefore, we do have those outlets there, but again, the paid money's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and just recently we have actually been evaluating multiple order from Bumps, which is done really well.
However then for each book I've done, I think you understand this, but the majority of people do not the method I do my books is I teach, I do an occasion live initially, teaching the principles to make certain that structurally makes sense in my head and my stories are not uninteresting and stuff like that.
Therefore, the 2nd order from that, we stated for $97, you get the workshop where I taught the stuff before we ever did it. And that one's getting a 20% take rate on $97 Bump. In between those two, it drastically increases a lot of times those 2 order from Bump will cover our marketing cost simply by themselves, which is, which is incredible.
And after that we take them to our upsell down sell sequence, we change and tweak this a lot. And so I'll talk conceptually where we choose this, but I'm always trying brand-new things because, especially when we invest this much cash, we have to keep tweaking things to get the cart value to be high enough that we can cover ad costs a great deal of times at scale. read first.
Okay, they have the book now, they have the audio book, they have the core (anyone). They understand the core principles of the book. And one mistake individuals make a great deal of times, I continue to make a mistake more frequently and I wish to admit is, I'm okay, they bought, let's say they bought Traffic Tricks.
Yeah. Yeah. Therefore, if you try to offer a Traffic course on the next page, it's like, "But I simply purchased Traffic? I believe I currently have traffic now." And so let's conceptually believe whenever we offer something to someone, we just resolved the issue for them. Then we created a brand-new issue.
It's really different with physic like E-commerce items, however information products, we just solved that issue for them. By solving that issue what is the brand-new problem that was developed? . In Dot, Com Tricks, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.
We have no Traffic. Therefore Traffic is the next rational upsell (list). So, I'm usually trying to sell something in between 197 and 297 because first slot there. Therefore, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have difficulty, you really need funnels.
Therefore, the next thing I can't keep in mind right now, what we're testing, what it is, however it may be traffic as well - products. I can't keep in mind the top of my head. Anyhow, that's the psychology, what's the next thing that they require. And after that upsell number two is the very same thing.
In my mind, there's this stage, people go through a growth phase and after they grow to a certain level and they transition to contribution, and contribution is sharing your gifts and selling, and beginning an organization. Therefore, it'll be some version of that. It'll be the next thing.
And it's, crushing not because numbers aren't as well as, as that one. Yeah, it's eliminating it. list. Well, it is eliminating. I simply taught on, I mean, I got the unnoticeable funnel stuff, which we talked about last time and you stated something, I think at the last inner circle meeting, or possibly you said it in the newsletter and you said, I do not understand why, however nobody ever test this.
Well, congratulations. I mean, and I'm really thankful that you did it too because, I 'd been a member of GKSC for, I don't understand, considering that the early 2000s, and I canceled my membership, and it simply had actually lost a lot, that it had in the past and you have actually brought all of it back (experiences).
Can I share one idea that came from Kennedy's things that might help people? Okay. So this is for those who're enjoying the video variation. If you're on the audio, simply picture something actually cool. What's been cool is I've been going through Dan's archives? When I purchased the company, they gave a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.
And in the 1400 sub folders down I discovered this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Since if you don't know Dan, Dan doesn't have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (process).
Rob Kosberg: Did you need to purchase a fax device by the way? How do you even do? We tried to, they do not offer fax. You can't physically purchase a fax device any longer unless it's part of this big printer setup. And yeah, so we had e, Fax or I don't understand, something like that.
However I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send out a fax to his diamond members, people paying 300 bucks a month, he 'd send out a fax every month to these individuals, or excuse me each week. So every Friday he 'd send this fax and it was simply one page fax with a tip from Dan, marketing tip or technique or psychology.
I would buy it. Oh yeah. And it was a thing someone said, and after that, it passed away, it was a fax and it died. Numerous things, I desire to extend Dan's legacy permanently and my own legacy and Napoleon Hill, all the individuals that I enjoy and value - two comma club. Therefore I went through that.
And I don't need to write anything other than a one page intro of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for seven years, to his members. And this book resembles a phonebook (money).
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1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.
1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.
Russell Brunson / Books / Expert Secrets
The Trilogy Secrets box set costs you $97 (plus $14.95 Shipping In the US and $29.95 Intl) or $127 when you buy from the Special Order Page.
He is an entrepreneur, author, and marketing expert who surged to prominence by co-founding the online sales funnel builder ClickFunnels. He also created other tools that business people will find practical in today's competitive market. As of 2022, Russell Brunson has a net worth of $40 million. Apr 12, 2022
About ClickFunnels: Co-founded by Russell Brunson & Todd Dickerson, ClickFunnels' online sales and marketing software is a simple-to-use, all-in-one marketing solution for entrepreneurs and business owners who want to market their services and products online. Jun 1, 2020
collette Brunson
You need a website. You don't 'need' a funnel (or landing page). While many successful websites today contain multiple funnels, they are certainly not a requirement to get customers. That said, using funnels with a traditional website can significantly increase conversion rates. Jul 20, 2021
Russell Brunson books release timeline 108 Proven split test winners (2013) Dotcom Secrets Book (2015) Expert Secrets (2017) Funnel Hacker's cookbook (2017) Marketing Secrets Blackbook (2018) Network Marketing Secrets book (2018) Traffic Secrets Book (2020) Aug 2, 2018