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So the copyright's ended. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just brand-new things that people have not seen forever. And so, I'm ecstatic just to have an entire brand and a business that is bringing a lot of these things back.

Which is come on, as you understand that's a channel, but it's not how you grow, I got to grow that organization now. Yeah. I have actually always wondered that about Dan. I've followed Dan for a very long time and I've always believed, why is he not doing book funnels with every among these books? I guess he will be soon enough.

One is with their front ends we're bringing individuals in. However second, when individuals churn out, they're the channel, we push individuals to. Since as quickly as you read the book and after that you have the context, like, "Oh, now this makes sense, now I understand why I need this thing." They come back.

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Then also reconverting individuals who came and didn't comprehend the context and then they left. And it used to be, I had to do a webinar each and every single time. Or I had to train them or I had to do workshops, all these things. Now it's just check out the book, and they read the book, and then they have the aha.

That's what all of marketing and businesses is. We need to develop desire for the important things we're selling. Therefore books are one of the most powerful, if not the most effective method to create that desire. ideas. And the individual who's going to check out a book is a much better customer, by far than any other kind of client.

They're most likely to send, they're likely to stick. They progress individuals, I hate saying that, since many people in my life that I enjoy do not read. However you become a better individual by reading. Therefore they become much better consumers, much better long term things. Therefore if I can get individuals to read a book, man, it changes them as a human (first book).

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And I make that cash over the next 6 months, over five months or whatever, it takes to break even (stories). However on the book funnels, I still recover cost right away, they go through the upsell down procedure so I recover cost instantly. And then we introduce them to Click, Funnels.

Yeah. Well you simply threw out some incredible numbers. So I wish to simply take a breath and I desire to go through it. About half a million dollars a month is going into your book funnels, Dot, Com Secrets, Specialist Tricks, Traffic Tricks. Now you have some others also, you have the Cook, Book and various other things.

Rather than going through them individually, which would take permanently give us the philosophy of what the whole process looks like from the totally free plus shipping to the first bump upsell one, two, et cetera. Talk me through the viewpoint. Yeah. The core thing is the book certainly, is how do we sell the book? And the very best method to offer the book is to offer it free of charge.

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It's just cover shipping." I can push people to that. And it's simply a simple outlet to get individuals to verses, go to Amazon and purchase my book, instead of go get it for free you just got to cover the shipping. It's such an excellent deal on the front end - message.

I have actually seen people who try to do it and they simply have their book. If you look any of the sales page, it's a book, but it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long type sales that offering this book since we wish to increase the conversion as much as possible and increase the value of the book.

That's the first thing. Therefore most of mine are the book. And then it's what are the core principles in the book, we'll put together an audio program or video program. And then, some worksheets and simply a 30-day difficulty that goes to the book and we put together just a bunch of stuff to make the value of the book even more? Yeah (idea).

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And in the copy on, I think some of them we have, "You can buy us on Amazon for 20 dollars," then have a photo of the Amazon listing, "but get it free of charge here." And after that we still the individuals who click on Amazon and simply purchase an Amazon anyhow, due to the fact that some individuals simply like buying Amazon.

Since I still want my books to rank on those platforms and sales coming through. book first. And so, we do have those outlets there, but once again, the paid money's all going to the book funnel. And after that after some indications of the book, from there we have an order from Bump and just recently we've been testing numerous order from Bumps, which is done truly well.

Then for each book I've done, I believe you understand this, however many individuals do not the way I do my books is I teach, I do an event live initially, teaching the concepts to make sure that structurally makes sense in my head and my stories are not dull and things like that.

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Therefore, the 2nd order from that, we said for $97, you get the workshop where I taught the things before we ever did it. Which one's getting a 20% take rate on $97 Bump. In between those 2, it drastically increases a lot of times those two order from Bump will cover our advertising cost simply by themselves, which is, which is remarkable.

And then we take them to our upsell down sell sequence, we change and fine-tune this a lot. And so I'll talk conceptually where we choose this, but I'm always attempting new things because, specifically when we invest this much money, we need to keep tweaking things to get the cart worth to be high enough that we can cover ad costs a great deal of times at scale. traffic.

Okay, they have the book now, they have the audio book, they have the core (lives). They understand the core principles of the book. And one error people make a great deal of times, I continue to slip up more typically and I desire to admit is, I'm alright, they bought, let's say they purchased Traffic Tricks.

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Yeah. Yeah. Therefore, if you try to offer a Traffic course on the next page, it's like, "However I just purchased Traffic? I think I currently have traffic now." And so let's conceptually think each time we offer something to someone, we simply solved the issue for them. Then we developed a brand-new issue.

It's actually different with physic like E-commerce products, however details products, we simply resolved that problem for them. By solving that problem what is the new problem that was created? Right. In Dot, Com Secrets, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next logical upsell (reading). I'm usually trying to offer something between 197 and 297 in that very first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have problem, you really require funnels.

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And so, the next thing I can't keep in mind right now, what we're testing, what it is, however it may be traffic. I can't remember the top of my head. But anyhow, that's the psychology, what's the next thing that they require. And then upsell second is the very same thing.

In my mind, there's this stage, people go through a growth stage and after they grow to a particular level and they shift to contribution, and contribution is sharing your gifts and selling, and starting an organization. And so, it'll be some version of that. It'll be the next thing.

And it's, crushing not due to the fact that numbers aren't along with, as that a person. However yeah, it's eliminating it. Well, it is eliminating. I simply taught on, I mean, I got the unnoticeable funnel stuff, which we spoke about last time and you said something, I believe at the last inner circle conference, or maybe you said it in the newsletter and you stated, I don't know why, but no one ever test this.

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Well, congratulations. I suggest, and I'm actually pleased that you did it too because, I 'd belonged to GKSC for, I don't know, because the early 2000s, and I canceled my membership, and it simply had lost a lot, that it had in the past and you have actually brought everything back (results).

Can I share one idea that came from Kennedy's stuff that might assist individuals? Okay. So this is for those who're seeing the video variation. If you're on the audio, simply think of something really cool. What's been cool is I've been going through Dan's archives? When I bought the business, they provided a Google drive and it resembles, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that said, faxes from Dan Kennedy. And I resembled, "What's this?" Due to the fact that if you do not know Dan, Dan does not have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (funnel).

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Rob Kosberg: Did you need to buy a facsimile machine by the way? How do you even do? We tried to, they do not sell fax. You can't physically purchase a fax device any longer unless it becomes part of this substantial printer setup. And yeah, so we had e, Fax or I don't understand, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send out a fax to his diamond members, people paying 300 dollars a month, he 'd send out a fax every month to these people, or excuse me every week. So every Friday he 'd send this fax and it was simply one page fax with a pointer from Dan, marketing idea or method or psychology.

I would buy it. Oh yeah. And it was a thing someone stated, and then, it died, it was a fax and it died. Lots of things, I desire to extend Dan's legacy permanently and my own legacy and Napoleon Hill, all the people that I enjoy and treasure - business. Therefore I went through that.

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And I do not have to write anything besides a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for 7 years, to his members. And this book is like a phonebook (shipping).