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So the copyright's ended. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just brand-new things that people haven't seen permanently. Therefore, I'm fired up simply to have an entire brand name and a service that is bringing a great deal of these things back.

Which is begun, as you understand that's a channel, however it's not how you grow, I got to grow that service now. Yeah. I've constantly wondered that about Dan. I've followed Dan for a long period of time and I've constantly thought, why is he refraining from doing book funnels with each and every single one of these books? I guess he will be quickly enough.

One is with their front ends we're bringing individuals in. However number 2, when individuals produce, they're the channel, we press people to. Due to the fact that as soon as you check out the book and then you have the context, like, "Oh, now this makes good sense, now I understand why I need this thing." Then they come back.

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Then also reconverting people who came and didn't comprehend the context and then they left. And it used to be, I needed to do a webinar every time. Or I had to train them or I needed to do workshops, all these things. Now it's just check out the book, and they check out the book, and after that they have the aha.

That's what all of marketing and businesses is. We need to create desire for the thing we're offering. Therefore books are one of the most effective, if not the most effective way to develop that desire. experiences. And the person who's going to check out a book is a better consumer, by far than any other kind of client.

They're most likely to send out, they're likely to stick. They progress individuals, I hate saying that, since many people in my life that I like do not read. However you end up being a much better individual by reading. And so they become much better consumers, much better long term things. And so if I can get people to read a book, male, it alters them as a human (dotcom secrets – growing your company online).

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And I make that cash over the next 6 months, over 5 months or whatever, it requires to recover cost (review). On the book funnels, I still break even right away, they go through the upsell down process so I break even immediately. And after that we present them to Click, Funnels.

Yeah. Well you simply threw away some extraordinary numbers. I desire to just take a breath and I want to go through it. So, about half a million dollars a month is going into your book funnels, Dot, Com Tricks, Expert Tricks, Traffic Tricks. Now you have some others also, you have the Cook, Book and different other things.

Rather than going through them individually, which would take permanently provide us the approach of what the entire process looks like from the free plus shipping to the first bump upsell one, two, et cetera. Talk me through the approach. Yeah. So the core thing is the book certainly, is how do we sell the book? And the very best method to offer the book is to sell it free of charge.

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It's simply cover shipping." I can press people to that. And it's just an easy outlet to get people to verses, go to Amazon and purchase my book, instead of go get it for complimentary you simply got to cover the shipping. So it's such a good deal on the front end.

I have actually seen people who attempt to do it and they just have their book. If you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long kind sales that selling this book due to the fact that we wish to increase the conversion as much as possible and increase the worth of the book.

That's the very first thing. Therefore most of mine are the book. And after that it's what are the core concepts in the book, we'll put together an audio program or video program. And after that, some worksheets and just a 30-day obstacle that goes to the book and we created just a lot of stuff to make the worth of the book much more, right? Yeah (everyone).

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And in the copy on, I believe some of them we have, "You can purchase us on Amazon for 20 bucks," then have a picture of the Amazon listing, "but get it totally free here." And then we still individuals who click Amazon and just buy an Amazon anyway, since some individuals simply like purchasing Amazon.

Since I still want my books to rank on those platforms and sales coming through. message. And so, we do have those outlets there, but once again, the paid cash's all going to the book funnel. And after that after some indications of the book, from there we have an order from Bump and just recently we've been testing multiple order from Bumps, which is done actually well.

Then for each book I've done, I believe you understand this, but the majority of people do not the way I do my books is I teach, I do an event live initially, teaching the principles to make sure that structurally makes sense in my head and my stories are not uninteresting and stuff like that.

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Therefore, the 2nd order from that, we said for $97, you get the workshop where I taught the things prior to we ever did it. And that one's getting a 20% take rate on $97 Bump. So in between those two, it dramatically increases a lot of times those two order from Bump will cover our marketing cost just on their own, which is, which is amazing (look).

And after that we take them to our upsell down sell sequence, we alter and modify this a lot. Therefore I'll talk conceptually where we opt for this, but I'm always attempting brand-new things because, specifically when we spend this much money, we need to keep tweaking things to get the cart value to be high enough that we can cover ad costs a lot of times at scale. 8 expert secrets by russell brunson.

Okay, they have the book now, they have the audio book, they have the core (buyers). So they comprehend the core concepts of the book. And one error people make a great deal of times, I continue to make a mistake more frequently and I wish to confess is, I'm all right, they bought, let's state they purchased Traffic Secrets.

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Yeah. Yeah. Therefore, if you attempt to offer a Traffic course on the next page, it resembles, "But I just purchased Traffic? I think I currently have traffic now." Therefore let's conceptually believe each time we sell something to somebody, we just solved the problem for them. Then we created a new problem.

It's actually various with physic like E-commerce products, however details items, we simply solved that issue for them. By solving that problem what is the brand-new problem that was produced? Right. In Dot, Com Tricks, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. And so Traffic is the next rational upsell (expert secrets by russell brunson). I'm generally attempting to sell something between 197 and 297 in that first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending out that Traffic, if you send it an Amazon listing you have trouble, you actually need funnels.

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And so, the next thing I can't keep in mind right now, what we're checking, what it is, but it may be traffic. I can't remember the top of my head. Anyhow, that's the psychology, what's the next thing that they require. And then upsell number 2 is the exact same thing.

In my mind, there's this phase, individuals go through a development phase and after they grow to a specific level and they transition to contribution, and contribution is sharing your presents and selling, and beginning a business. And so, it'll be some version of that. It'll be the next thing.

And it's, crushing not since numbers aren't in addition to, as that one. But yeah, it's eliminating it. Well, it is eliminating. I simply taught on, I mean, I got the invisible funnel things, which we discussed last time and you stated something, I think at the last inner circle meeting, or perhaps you said it in the newsletter and you said, I don't understand why, however no one ever test this.

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Well, congratulations. I mean, and I'm really thankful that you did it too because, I 'd been a member of GKSC for, I do not understand, considering that the early 2000s, and I canceled my subscription, and it simply had actually lost a lot, that it had in the past and you have actually brought all of it back (website).

Can I share one concept that came from Kennedy's things that might help individuals? Okay. This is for those who're watching the video variation. someone. If you're on the audio, simply envision something actually cool. What's been cool is I've been going through Dan's archives? When I purchased the business, they provided a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Since if you don't know Dan, Dan does not have an email account. To this day I'm partners with him now. And I need to fax him to send him anything (sales funnel).

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Rob Kosberg: Did you need to buy a facsimile machine by the method? How do you even do? We tried to, they don't offer fax. You can't physically purchase a facsimile machine any longer unless it's part of this huge printer setup. And yeah, so we had e, Fax or I do not know, something like that.

However I discovered this folder and it was dated from 2012, 2019. And it was throughout that window, he would send out a fax to his diamond members, individuals paying 300 dollars a month, he 'd send a fax every month to these people, or excuse me every week. Every Friday he 'd send this fax and it was simply one page fax with a pointer from Dan, marketing suggestion or strategy or psychology.

I would buy it. Oh yeah. And it was a thing somebody stated, and then, it passed away, it was a fax and it passed away. Numerous things, I want to extend Dan's legacy forever and my own tradition and Napoleon Hill, all the people that I like and treasure - book. And so I went through that.

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And I don't have to write anything aside from a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book is like a phone book (book first).