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So the copyright's ended. So I'm going to be republishing a lot of these books and turning a great deal of old Napoleon Hill things into audio books and just brand-new things that people haven't seen permanently (people). And so, I'm ecstatic simply to have an entire brand name and a company that is bringing a great deal of these things back.

Which is come on, as you understand that's a channel, however it's not how you grow, I got to grow that business now. Yeah. I've constantly wondered that about Dan. I've followed Dan for a long time and I've always believed, why is he refraining from doing book funnels with each and every single one of these books? I think he will be soon enough.

One is with their front ends we're bringing people in. Number 2, when individuals churn out, they're the channel, we push people to. Because as quickly as you check out the book and then you have the context, like, "Oh, now this makes good sense, now I comprehend why I require this thing." Then they come back.

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However then also reconverting people who came and didn't understand the context and after that they left. where russell brunson. And it used to be, I had to do a webinar every single time. Or I had to train them or I had to do workshops, all these things. Now it's simply read the book, and they check out the book, and then they have the aha.

That's what all of marketing and services is. We need to develop desire for the thing we're selling. And so books are among the most powerful, if not the most powerful way to develop that desire. more. And the individual who's going to read a book is a better consumer, hands down than any other type of consumer.

They're more most likely to send, they're most likely to stick. They progress people, I dislike stating that, because most individuals in my life that I enjoy do not check out. You become a better person by reading. And so they progress customers, better long term things. And so if I can get people to check out a book, man, it changes them as a human (no one).

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And I make that money over the next six months, over five months or whatever, it requires to break even (everything). However on the book funnels, I still break even instantly, they go through the upsell down process so I break even immediately. And after that we introduce them to Click, Funnels.

Yeah. Well you simply threw away some incredible numbers. I desire to simply take a breath and I desire to go through it. So, about half a million bucks a month is going into your book funnels, Dot, Com Secrets, Specialist Secrets, Traffic Secrets. Now you have some others also, you have the Cook, Book and numerous other things.

So rather than going through them separately, which would take forever provide us the approach of what the entire procedure looks like from the complimentary plus shipping to the first bump upsell one, two, et cetera. Talk me through the philosophy. Yeah. The core thing is the book clearly, is how do we sell the book? And the very best way to sell the book is to offer it free of charge.

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It's just cover shipping." I can push people to that. And it's simply a simple outlet to get people to verses, go to Amazon and buy my book, as opposed to go get it for free you simply got to cover the shipping. It's such an excellent deal on the front end - advertising.

I've seen people who try to do it and they just have their book. However if you look any of the sales page, it's a book, but it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long kind sales that selling this book due to the fact that we want to increase the conversion as much as possible and increase the worth of the book.

That's the very first thing. Therefore many of mine are the book. And after that it's what are the core concepts in the book, we'll assemble an audio program or video program. And then, some worksheets and simply a 30-day obstacle that goes to the book and we assembled simply a bunch of things to make the value of the book even more, right? Yeah (list).

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And in the copy on, I think some of them we have, "You can purchase us on Amazon for 20 dollars," then have an image of the Amazon listing, "however get it for free here." And after that we still individuals who click Amazon and just purchase an Amazon anyway, because some people just enjoy purchasing Amazon.

Due to the fact that I still want my books to rank on those platforms and sales coming through. life. Therefore, we do have those outlets there, however once again, the paid money's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and just recently we've been testing numerous order from Bumps, which is done really well.

But then for each book I have actually done, I believe you know this, however the majority of people don't the method I do my books is I teach, I do an event live first, teaching the concepts to make certain that structurally makes good sense in my head and my stories are not boring and stuff like that.

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And so, the 2nd order from that, we stated for $97, you get the workshop where I taught the stuff before we ever did it. Which one's getting a 20% take rate on $97 Bump. In between those 2, it significantly increases a lot of times those 2 order from Bump will cover our marketing cost just by themselves, which is, which is remarkable.

And then we take them to our upsell down sell sequence, we alter and modify this a lot. Therefore I'll talk conceptually where we opt for this, but I'm always trying brand-new things because, specifically when we spend this much money, we have to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a lot of times at scale. experiences.

Okay, they have the book now, they have the audio book, they have the core (problems). So they understand the core principles of the book. And one mistake individuals make a great deal of times, I continue to make an error more typically and I wish to admit is, I'm fine, they bought, let's state they purchased Traffic Secrets.

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Yeah. Yeah. And so, if you attempt to sell a Traffic course on the next page, it resembles, "However I just bought Traffic? I think I already have traffic now." And so let's conceptually think whenever we offer something to someone, we just fixed the problem for them. But then we developed a new issue.

It's actually different with physic like E-commerce items, however details items, we simply solved that issue for them. By fixing that problem what is the brand-new problem that was created? . In Dot, Com Tricks, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next sensible upsell (employee). So, I'm typically trying to sell something in between 197 and 297 because first slot there. Therefore, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending out that Traffic, if you send it an Amazon listing you have problem, you actually require funnels.

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And so, the next thing I can't remember right now, what we're testing, what it is, however it might be traffic. I can't remember the top of my head. Anyhow, that's the psychology, what's the next thing that they require. And then upsell number 2 is the same thing.

In my mind, there's this phase, people go through a development phase and after they grow to a certain level and they shift to contribution, and contribution is sharing your presents and selling, and beginning a company. And so, it'll be some version of that. It'll be the next thing.

And it's, squashing not due to the fact that numbers aren't as well as, as that one. But yeah, it's eliminating it. Well, it is eliminating. I simply taught on, I imply, I got the unnoticeable funnel things, which we spoke about last time and you said something, I believe at the last inner circle conference, or maybe you said it in the newsletter and you said, I do not know why, however nobody ever test this.

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Well, congratulations. I suggest, and I'm actually glad that you did it too because, I 'd been a member of GKSC for, I do not know, because the early 2000s, and I canceled my subscription, and it just had lost a lot, that it had in the past and you've brought everything back (expert secrets).

Can I share one concept that originated from Kennedy's stuff that might assist individuals? Okay. So this is for those who're watching the video version. If you're on the audio, just picture something really cool. What's been cool is I've been going through Dan's archives? When I bought the business, they provided a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that stated, faxes from Dan Kennedy. And I was like, "What's this?" Due to the fact that if you do not know Dan, Dan does not have an e-mail account. To this day I'm partners with him now. And I need to fax him to send him anything (co-founder).

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Rob Kosberg: Did you need to buy a fax device by the method? How do you even do? We tried to, they do not sell fax. You can't physically buy a facsimile machine any longer unless it belongs to this substantial printer setup. And yeah, so we had e, Fax or I don't understand, something like that.

But I found this folder and it was dated from 2012, 2019. And it was during that window, he would send out a fax to his diamond members, individuals paying 300 dollars a month, he 'd send a fax each and every single month to these people, or excuse me every week. So every Friday he 'd send this fax and it was just one page fax with a suggestion from Dan, marketing tip or technique or psychology.

I would buy it. Oh yeah. And it was a thing somebody stated, and then, it died, it was a fax and it died. Numerous things, I desire to extend Dan's tradition permanently and my own tradition and Napoleon Hill, all the people that I love and treasure - dotcom secrets – growing your company online. Therefore I went through that.

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And I don't need to write anything other than a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book is like a telephone directory (secrets).