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So the copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just brand-new things that individuals haven't seen forever. And so, I'm ecstatic just to have an entire brand and a service that is bringing a great deal of these things back.

Which is begun, as you understand that's a channel, however it's not how you grow, I got to grow that company now. Yeah. I have actually always wondered that about Dan. I've followed Dan for a long period of time and I've always believed, why is he not doing book funnels with each and every single one of these books? I guess he will be quickly enough.

One is with their front ends we're bringing people in. But number two, when individuals churn out, they're the channel, we press individuals to. Since as quickly as you read the book and then you have the context, like, "Oh, now this makes good sense, now I understand why I need this thing." Then they come back.

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Then also reconverting individuals who came and didn't comprehend the context and then they left. And it utilized to be, I had to do a webinar each and every single time. Or I needed to train them or I needed to do workshops, all these things. Now it's simply read the book, and they read the book, and then they have the aha.

That's what all of marketing and organizations is. We need to develop desire for the important things we're selling. Therefore books are one of the most powerful, if not the most powerful way to develop that desire. books. And the individual who's going to read a book is a better client, hands down than any other type of customer.

They're more most likely to send, they're likely to stick. They end up being better individuals, I hate saying that, due to the fact that the majority of people in my life that I like do not check out. However you become a much better person by reading. And so they end up being better clients, better long term things. And so if I can get people to read a book, man, it changes them as a human (marketer).

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And I make that cash over the next six months, over 5 months or whatever, it takes to break even (reading). But on the book funnels, I still recover cost immediately, they go through the upsell down procedure so I recover cost immediately. And then we present them to Click, Funnels.

Yeah. Well you just threw away some incredible numbers. I want to just take a breath and I want to go through it. About half a million dollars a month is going into your book funnels, Dot, Com Tricks, Expert Secrets, Traffic Tricks. Now you have some others also, you have the Cook, Book and numerous other things.

So instead of going through them individually, which would take forever provide us the philosophy of what the entire procedure looks like from the totally free plus shipping to the very first bump upsell one, two, et cetera. Talk me through the viewpoint. Yeah. The core thing is the book undoubtedly, is how do we offer the book? And the finest way to offer the book is to offer it free of charge.

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It's just cover shipping." I can press individuals to that. And it's just a simple outlet to get people to verses, go to Amazon and purchase my book, instead of go get it for free you simply got to cover the shipping. It's such a great deal on the front end - products.

I have actually seen individuals who attempt to do it and they simply have their book. However if you look any of the sales page, it's a book, but it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long type sales that selling this book due to the fact that we wish to increase the conversion as much as possible and increase the worth of the book.

That's the very first thing. And so most of mine are the book. And then it's what are the core concepts in the book, we'll assemble an audio program or video program. And then, some worksheets and just a 30-day difficulty that goes to the book and we put together simply a lot of things to make the value of the book even more? Yeah (thousands).

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And in the copy on, I think some of them we have, "You can buy us on Amazon for 20 bucks," then have an image of the Amazon listing, "but get it free of charge here." And then we still the people who click Amazon and simply purchase an Amazon anyway, because some people just enjoy buying Amazon.

Because I still want my books to rank on those platforms and sales coming through. dotcom secrets – growing your company online. Therefore, we do have those outlets there, however again, the paid money's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and just recently we have actually been testing several order from Bumps, which is done really well.

But then for each book I've done, I believe you know this, however a lot of people do not the method I do my books is I teach, I do an event live initially, teaching the concepts to ensure that structurally makes sense in my head and my stories are not boring and things like that.

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Therefore, the second order from that, we stated for $97, you get the workshop where I taught the stuff prior to we ever did it. Which one's getting a 20% take rate on $97 Bump. So in between those two, it drastically increases a great deal of times those 2 order from Bump will cover our marketing cost simply on their own, which is, which is incredible (stories).

And then we take them to our upsell down sell series, we change and fine-tune this a lot. And so I'll talk conceptually where we go with this, however I'm always attempting new things because, specifically when we invest this much cash, we need to keep tweaking things to get the cart value to be high enough that we can cover ad costs a lot of times at scale. script.

Okay, they have the book now, they have the audio book, they have the core (methods). So they comprehend the core concepts of the book. And one mistake individuals make a lot of times, I continue to slip up more often and I wish to admit is, I'm okay, they purchased, let's state they purchased Traffic Tricks.

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Yeah. Yeah. And so, if you attempt to offer a Traffic course on the next page, it's like, "But I just bought Traffic? I believe I currently have traffic now." Therefore let's conceptually believe whenever we sell something to someone, we simply fixed the problem for them. Then we created a new issue.

It's really various with physic like E-commerce products, but information products, we simply solved that issue for them. By resolving that issue what is the new problem that was created? . In Dot, Com Secrets, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. And so Traffic is the next logical upsell (books). So, I'm normally trying to sell something in between 197 and 297 in that first slot there. And so, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have difficulty, you in fact need funnels.

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And so, the next thing I can't keep in mind today, what we're testing, what it is, but it might be traffic too - sales funnel. I can't keep in mind the top of my head. Anyhow, that's the psychology, what's the next thing that they need. And then upsell number 2 is the exact same thing.

In my mind, there's this phase, individuals go through a development stage and after they grow to a certain level and they transition to contribution, and contribution is sharing your gifts and selling, and starting a company. Therefore, it'll be some variation of that. It'll be the next thing.

And it's, crushing not since numbers aren't as well as, as that a person. However yeah, it's killing it. Well, it is killing. I just taught on, I imply, I got the unnoticeable funnel things, which we spoke about last time and you said something, I think at the last inner circle meeting, or maybe you said it in the newsletter and you said, I don't understand why, however no one ever test this.

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Well, congratulations. I mean, and I'm really happy that you did it too because, I 'd been a member of GKSC for, I don't know, considering that the early 2000s, and I canceled my subscription, and it simply had lost a lot, that it had in the past and you have actually brought it all back (traffic).

Can I share one concept that originated from Kennedy's stuff that might help individuals? Okay. So this is for those who're enjoying the video variation. If you're on the audio, simply imagine something really cool. So what's been cool is I've been going through Dan's archives, right? When I bought the company, they offered a Google drive and it resembles, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Due to the fact that if you do not know Dan, Dan does not have an email account. To this day I'm partners with him now. And I need to fax him to send him anything (page).

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Rob Kosberg: Did you have to purchase a facsimile machine by the method? How do you even do? We attempted to, they do not offer fax. You can't physically buy a fax machine any longer unless it belongs to this big printer setup. And yeah, so we had e, Fax or I don't understand, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was throughout that window, he would send out a fax to his diamond members, people paying 300 bucks a month, he 'd send a fax each and every single month to these people, or excuse me weekly. Every Friday he 'd send this fax and it was just one page fax with an idea from Dan, marketing suggestion or technique or psychology.

I would buy it. Oh yeah. And it was a thing somebody stated, and then, it died, it was a fax and it died. Numerous things, I wish to extend Dan's legacy permanently and my own legacy and Napoleon Hill, all individuals that I like and value. And so I went through that.

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And I do not need to write anything other than a one page introduction of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book is like a phone book (split test winners).