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The copyright's ended. So I'm going to be republishing a great deal of these books and turning a great deal of old Napoleon Hill things into audio books and just brand-new things that people have not seen permanently (look). Therefore, I'm fired up simply to have a whole brand and a business that is bringing a lot of these things back.

Which is come on, as you understand that's a channel, however it's not how you grow, I got to grow that business now. Yeah. I've constantly questioned that about Dan. I've followed Dan for a very long time and I've always thought, why is he refraining from doing book funnels with every single one of these books? I think he will be quickly enough.

One is with their front ends we're bringing people in. However number 2, when people churn out, they're the channel, we push people to. Due to the fact that as quickly as you check out the book and after that you have the context, like, "Oh, now this makes sense, now I comprehend why I need this thing." Then they return.

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Then likewise reconverting individuals who came and didn't understand the context and then they left. And it used to be, I had to do a webinar each and every single time. Or I needed to train them or I had to do seminars, all these things. Now it's just check out the book, and they read the book, and then they have the aha.

That's what all of marketing and organizations is. We have to produce desire for the thing we're selling. And so books are one of the most effective, if not the most effective method to create that desire. expert secrets. And the person who's going to read a book is a better client, by far than any other kind of consumer.

They're most likely to send, they're likely to stick. They progress individuals, I hate saying that, since the majority of people in my life that I love do not check out. You end up being a better person by reading. Therefore they end up being better consumers, better long term things. Therefore if I can get individuals to read a book, man, it alters them as a human (strategies).

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And I make that money over the next 6 months, over five months or whatever, it requires to break even (russell brunson reading). But on the book funnels, I still recover cost immediately, they go through the upsell down procedure so I recover cost right away. And after that we introduce them to Click, Funnels.

Yeah. Well you just threw out some amazing numbers. So I want to just breathe and I want to go through it. So, about half a million bucks a month is going into your book funnels, Dot, Com Tricks, Expert Secrets, Traffic Secrets. Now you have some others as well, you have the Cook, Book and numerous other things.

So instead of going through them individually, which would take forever give us the philosophy of what the entire procedure appears like from the complimentary plus shipping to the first bump upsell one, two, et cetera. Talk me through the philosophy. Yeah. The core thing is the book certainly, is how do we sell the book? And the very best method to offer the book is to sell it free of charge.

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It's just cover shipping." I can push people to that. And it's just an easy outlet to get individuals to verses, go to Amazon and purchase my book, instead of go get it free of charge you just got to cover the shipping. So it's such a great offer on the front end.

I've seen individuals who attempt to do it and they simply have their book. If you look any of the sales page, it's a book, however it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long type sales that selling this book since we desire to increase the conversion as much as possible and increase the value of the book.

That's the first thing. Therefore many of mine are the book. And after that it's what are the core concepts in the book, we'll assemble an audio program or video program. And then, some worksheets and simply a 30-day challenge that goes to the book and we put together just a bunch of things to make the value of the book even more? Yeah (step).

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And in the copy on, I believe some of them we have, "You can buy us on Amazon for 20 bucks," then have a photo of the Amazon listing, "but get it totally free here." And then we still the individuals who click Amazon and simply purchase an Amazon anyhow, because some individuals just love buying Amazon.

Since I still desire my books to rank on those platforms and sales coming through. knowledge. Therefore, we do have those outlets there, but again, the paid cash's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and just recently we have actually been checking multiple order from Bumps, which is done really well.

Then for each book I have actually done, I believe you know this, however a lot of people don't the method I do my books is I teach, I do an occasion live first, teaching the concepts to make sure that structurally makes sense in my head and my stories are not boring and stuff like that.

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And so, the 2nd order from that, we said for $97, you get the workshop where I taught the stuff before we ever did it. Which one's getting a 20% take rate on $97 Bump. Between those 2, it significantly increases a lot of times those two order from Bump will cover our advertising cost just by themselves, which is, which is incredible.

And after that we take them to our upsell down sell sequence, we alter and tweak this a lot. And so I'll talk conceptually where we opt for this, but I'm always trying new things because, particularly when we spend this much money, we need to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a lot of times at scale. competitors.

Okay, they have the book now, they have the audio book, they have the core (something). They comprehend the core principles of the book. And one error people make a lot of times, I continue to slip up more frequently and I wish to admit is, I'm alright, they bought, let's say they purchased Traffic Tricks.

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Yeah. Yeah. Therefore, if you try to offer a Traffic course on the next page, it resembles, "But I simply bought Traffic? I think I currently have traffic now." Therefore let's conceptually think every time we offer something to somebody, we simply resolved the problem for them. But then we produced a new issue.

It's actually various with physic like E-commerce products, but information items, we simply solved that issue for them. By fixing that problem what is the new problem that was produced? . In Dot, Com Tricks, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. And so Traffic is the next rational upsell (example). I'm usually trying to sell something between 197 and 297 in that first slot there. Therefore, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have trouble, you in fact require funnels.

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Therefore, the next thing I can't remember right now, what we're checking, what it is, however it might be traffic too - competitors. I can't remember the top of my head. But anyhow, that's the psychology, what's the next thing that they need. And after that upsell number 2 is the same thing.

In my mind, there's this phase, individuals go through a growth phase and after they grow to a particular level and they shift to contribution, and contribution is sharing your gifts and selling, and starting a company. And so, it'll be some version of that. It'll be the next thing.

And it's, squashing not since numbers aren't as well as, as that a person. Yeah, it's eliminating it. read books. Well, it is eliminating. I simply taught on, I suggest, I got the undetectable funnel things, which we talked about last time and you stated something, I believe at the last inner circle conference, or maybe you said it in the newsletter and you said, I don't understand why, however nobody ever test this.

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Well, congratulations. I indicate, and I'm actually delighted that you did it too because, I 'd belonged to GKSC for, I do not know, considering that the early 2000s, and I canceled my membership, and it just had lost a lot, that it had in the past and you've brought it all back (first read).

Can I share one idea that originated from Kennedy's things that might help individuals? Okay. This is for those who're seeing the video version. leads. If you're on the audio, simply imagine something truly cool. So what's been cool is I've been going through Dan's archives, right? When I bought the company, they gave a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that said, faxes from Dan Kennedy. And I was like, "What's this?" Due to the fact that if you don't understand Dan, Dan doesn't have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (russell brunson books).

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Rob Kosberg: Did you need to buy a facsimile machine by the way? How do you even do? We attempted to, they do not sell fax. You can't physically purchase a fax machine any longer unless it belongs to this substantial printer setup. And yeah, so we had e, Fax or I do not understand, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, people paying 300 bucks a month, he 'd send out a fax every month to these individuals, or excuse me each week. So every Friday he 'd send this fax and it was simply one page fax with a pointer from Dan, marketing tip or method or psychology.

I would purchase it. Oh yeah. And it was a thing somebody stated, and then, it passed away, it was a fax and it died. Numerous things, I desire to extend Dan's legacy permanently and my own tradition and Napoleon Hill, all the individuals that I like and cherish - business. Therefore I went through that.

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And I do not need to write anything aside from a one page introduction of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for seven years, to his members. And this book is like a phonebook (copy).