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So the copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just brand-new things that people have not seen permanently. Therefore, I'm thrilled just to have an entire brand and a business that is bringing a great deal of these things back.

Which is begun, as you understand that's a channel, but it's not how you grow, I got to grow that business now. Yeah. I have actually always wondered that about Dan. I've followed Dan for a very long time and I've constantly thought, why is he refraining from doing book funnels with each and every single among these books? I think he will be quickly enough.

One is with their front ends we're bringing individuals in. But number two, when individuals churn out, they're the channel, we press individuals to. Due to the fact that as soon as you check out the book and after that you have the context, like, "Oh, now this makes sense, now I comprehend why I require this thing." Then they return.

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But then likewise reconverting individuals who came and didn't comprehend the context and then they left. techniques. And it used to be, I had to do a webinar every time. Or I needed to train them or I had to do workshops, all these things. Now it's just check out the book, and they check out the book, and after that they have the aha.

That's what all of marketing and businesses is. We need to develop desire for the thing we're offering. And so books are among the most powerful, if not the most effective method to develop that desire. businesses. And the person who's going to check out a book is a much better consumer, hands down than any other type of customer.

They're more likely to send out, they're most likely to stick. They progress individuals, I hate stating that, due to the fact that the majority of people in my life that I like don't read. But you end up being a better person by reading. Therefore they become better clients, much better long term things. Therefore if I can get people to read a book, male, it alters them as a human (first book).

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And I make that money over the next six months, over five months or whatever, it requires to break even (first book brunson). On the book funnels, I still break even instantly, they go through the upsell down procedure so I break even instantly. And after that we introduce them to Click, Funnels.

Yeah. Well you just tossed out some unbelievable numbers. I desire to simply take a breath and I want to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Tricks, Specialist Secrets, Traffic Tricks. Now you have some others also, you have the Cook, Book and different other things.

So instead of going through them separately, which would take forever give us the approach of what the entire process looks like from the totally free plus shipping to the first bump upsell one, 2, et cetera. Talk me through the approach. Yeah. The core thing is the book obviously, is how do we sell the book? And the best way to sell the book is to offer it for complimentary.

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It's simply cover shipping." I can push people to that. And it's simply an easy outlet to get individuals to verses, go to Amazon and purchase my book, rather than go get it free of charge you just got to cover the shipping. It's such a great deal on the front end - part.

I have actually seen individuals who try to do it and they just have their book. But if you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long kind sales that selling this book because we wish to increase the conversion as much as possible and increase the worth of the book.

That's the very first thing. And so many of mine are the book. And then it's what are the core principles in the book, we'll assemble an audio program or video program. And then, some worksheets and just a 30-day obstacle that goes to the book and we put together simply a bunch of things to make the worth of the book even more? Yeah (scripts).

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And in the copy on, I think some of them we have, "You can buy us on Amazon for 20 dollars," then have a photo of the Amazon listing, "however get it totally free here." And after that we still individuals who click on Amazon and simply purchase an Amazon anyway, since some people just enjoy buying Amazon.

Since I still desire my books to rank on those platforms and sales coming through. level. Therefore, we do have those outlets there, but again, the paid money's all going to the book funnel. And after that after some indications of the book, from there we have an order from Bump and recently we have actually been checking numerous order from Bumps, which is done truly well.

Then for each book I have actually done, I believe you understand this, but a lot of people don't the way I do my books is I teach, I do an occasion live initially, teaching the concepts to make sure that structurally makes sense in my head and my stories are not uninteresting and things like that.

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Therefore, the second order from that, we stated for $97, you get the workshop where I taught the things prior to we ever did it. Which one's getting a 20% take rate on $97 Bump. In between those 2, it significantly increases a lot of times those 2 order from Bump will cover our advertising cost just by themselves, which is, which is amazing.

And then we take them to our upsell down sell series, we change and fine-tune this a lot. Therefore I'll talk conceptually where we go with this, however I'm constantly attempting brand-new things because, especially when we spend this much money, we have to keep tweaking things to get the cart value to be high enough that we can cover ad costs a great deal of times at scale. services.

Okay, they have the book now, they have the audio book, they have the core (reading). So they understand the core principles of the book. And one mistake people make a lot of times, I continue to slip up more frequently and I desire to admit is, I'm okay, they bought, let's state they purchased Traffic Tricks.

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Yeah. Yeah. Therefore, if you try to offer a Traffic course on the next page, it resembles, "But I simply purchased Traffic? I think I already have traffic now." And so let's conceptually think every time we sell something to somebody, we just fixed the issue for them. Then we developed a brand-new issue.

It's actually different with physic like E-commerce items, but info products, we simply resolved that problem for them. By resolving that issue what is the new problem that was created? . So in Dot, Com Secrets, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. And so Traffic is the next rational upsell (others). I'm usually trying to sell something between 197 and 297 in that very first slot there. Therefore, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending out that Traffic, if you send it an Amazon listing you have difficulty, you really require funnels.

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And so, the next thing I can't keep in mind right now, what we're testing, what it is, however it may be traffic. I can't keep in mind the top of my head. However anyhow, that's the psychology, what's the next thing that they require. And then upsell second is the very same thing.

In my mind, there's this stage, people go through a growth stage and after they grow to a particular level and they transition to contribution, and contribution is sharing your presents and selling, and beginning a service. Therefore, it'll be some version of that. It'll be the next thing.

And it's, crushing not because numbers aren't as well as, as that a person. But yeah, it's killing it. Well, it is killing. I simply taught on, I indicate, I got the invisible funnel things, which we discussed last time and you stated something, I think at the last inner circle meeting, or maybe you said it in the newsletter and you stated, I do not understand why, but no one ever test this.

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Well, congratulations. I mean, and I'm truly thankful that you did it too because, I 'd been a member of GKSC for, I don't know, considering that the early 2000s, and I canceled my membership, and it just had actually lost a lot, that it had in the past and you have actually brought all of it back (elements).

Can I share one concept that originated from Kennedy's things that might assist people? Okay. So this is for those who're watching the video variation. If you're on the audio, simply think of something really cool. What's been cool is I've been going through Dan's archives? When I purchased the business, they offered a Google drive and it resembles, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that stated, faxes from Dan Kennedy. And I was like, "What's this?" Due to the fact that if you don't know Dan, Dan doesn't have an e-mail account. To this day I'm partners with him now. And I need to fax him to send him anything (hands).

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Rob Kosberg: Did you need to purchase a facsimile machine by the way? How do you even do? We tried to, they do not offer fax. You can't physically purchase a facsimile machine anymore unless it's part of this huge printer setup. And yeah, so we had e, Fax or I don't understand, something like that.

However I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, individuals paying 300 dollars a month, he 'd send a fax every month to these individuals, or excuse me every week. So every Friday he 'd send this fax and it was just one page fax with a suggestion from Dan, marketing suggestion or method or psychology.

I would buy it. Oh yeah. And it was a thing someone said, and after that, it passed away, it was a fax and it died. Numerous things, I want to extend Dan's legacy forever and my own legacy and Napoleon Hill, all the people that I like and value - network marketing secrets. And so I went through that.

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And I do not need to compose anything other than a one page introduction of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for seven years, to his members. And this book resembles a phonebook (online).