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The copyright's expired. So I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just new things that people haven't seen forever (problems). Therefore, I'm fired up simply to have an entire brand name and an organization that is bringing a lot of these things back.

Which is come on, as you know that's a channel, but it's not how you grow, I got to grow that organization now. Yeah. I have actually constantly questioned that about Dan. I've followed Dan for a very long time and I've constantly believed, why is he not doing book funnels with every single one of these books? I think he will be soon enough.

One is with their front ends we're bringing people in. However second, when people produce, they're the channel, we press people to. Since as soon as you check out the book and then you have the context, like, "Oh, now this makes sense, now I comprehend why I require this thing." They come back.

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Then also reconverting individuals who came and didn't understand the context and then they left. And it used to be, I needed to do a webinar each and every single time. Or I had to train them or I needed to do workshops, all these things. Now it's simply read the book, and they read the book, and after that they have the aha.

That's what all of marketing and services is. We need to develop desire for the important things we're selling. Therefore books are one of the most effective, if not the most effective way to develop that desire. clickfunnels. And the individual who's going to check out a book is a much better consumer, by far than any other kind of customer.

They're more most likely to send out, they're most likely to stick. They progress people, I dislike stating that, since the majority of people in my life that I love don't read. You become a better individual by reading. Therefore they end up being better consumers, better long term things. And so if I can get individuals to check out a book, guy, it changes them as a human (types).

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And I make that money over the next six months, over 5 months or whatever, it takes to recover cost (advertising). But on the book funnels, I still recover cost instantly, they go through the upsell down process so I break even immediately. And after that we present them to Click, Funnels.

Yeah. Well you simply threw away some extraordinary numbers. So I wish to simply breathe and I desire to go through it. So, about half a million dollars a month is entering into your book funnels, Dot, Com Tricks, Specialist Secrets, Traffic Tricks. Now you have some others as well, you have the Cook, Book and numerous other things.

So instead of going through them separately, which would take forever give us the philosophy of what the entire process looks like from the totally free plus shipping to the first bump upsell one, 2, et cetera. Talk me through the philosophy. Yeah. So the core thing is the book certainly, is how do we sell the book? And the best method to sell the book is to sell it for free.

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It's simply cover shipping." I can press individuals to that. And it's simply a simple outlet to get people to verses, go to Amazon and buy my book, instead of go get it totally free you simply got to cover the shipping. So it's such a good offer on the front end.

I've seen individuals who attempt to do it and they just have their book. If you look any of the sales page, it's a book, but it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long type sales that selling this book due to the fact that we wish to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. And so the majority of mine are the book. And then it's what are the core principles in the book, we'll assemble an audio program or video program. And after that, some worksheets and simply a 30-day challenge that goes to the book and we assembled just a bunch of things to make the worth of the book a lot more, right? Yeah (software).

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And in the copy on, I believe some of them we have, "You can purchase us on Amazon for 20 dollars," then have an image of the Amazon listing, "however get it totally free here." And after that we still individuals who click on Amazon and simply purchase an Amazon anyway, since some people just love purchasing Amazon.

Due to the fact that I still want my books to rank on those platforms and sales coming through. tips. Therefore, we do have those outlets there, but again, the paid cash's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and recently we've been evaluating multiple order from Bumps, which is done really well.

However then for each book I have actually done, I believe you understand this, however many people do not the way I do my books is I teach, I do an occasion live initially, teaching the principles to make sure that structurally makes sense in my head and my stories are not dull and things like that.

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And so, the second order from that, we said for $97, you get the workshop where I taught the stuff prior to we ever did it. Which one's getting a 20% take rate on $97 Bump. Between those 2, it significantly increases a lot of times those two order from Bump will cover our marketing expense just by themselves, which is, which is remarkable.

And after that we take them to our upsell down sell series, we alter and fine-tune this a lot. And so I'll talk conceptually where we opt for this, but I'm constantly trying new things because, especially when we spend this much cash, we have to keep tweaking things to get the cart value to be high enough that we can cover advertisement costs a lot of times at scale. things.

Okay, they have the book now, they have the audio book, they have the core (russell brunson's). They understand the core concepts of the book. And one error people make a great deal of times, I continue to make an error more frequently and I want to admit is, I'm fine, they bought, let's state they purchased Traffic Tricks.

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Yeah. Yeah. Therefore, if you try to sell a Traffic course on the next page, it's like, "However I just purchased Traffic? I think I currently have traffic now." Therefore let's conceptually think each time we offer something to somebody, we simply resolved the issue for them. However then we produced a new issue.

It's actually different with physic like E-commerce products, but info items, we just fixed that issue for them. By fixing that problem what is the new issue that was created? . In Dot, Com Tricks, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next sensible upsell (dotcom secrets (2015). So, I'm generally attempting to offer something in between 197 and 297 because very first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have difficulty, you actually need funnels.

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Therefore, the next thing I can't remember today, what we're evaluating, what it is, however it may be traffic too - leader. I can't remember the top of my head. However anyway, that's the psychology, what's the next thing that they need. And after that upsell second is the exact same thing.

In my mind, there's this stage, individuals go through a growth phase and after they grow to a particular level and they transition to contribution, and contribution is sharing your gifts and selling, and starting an organization. Therefore, it'll be some variation of that. It'll be the next thing.

And it's, crushing not because numbers aren't in addition to, as that a person. Yeah, it's eliminating it. websites. Well, it is eliminating. I just taught on, I indicate, I got the unnoticeable funnel stuff, which we spoke about last time and you said something, I believe at the last inner circle meeting, or possibly you stated it in the newsletter and you stated, I don't understand why, but no one ever test this.

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Well, congratulations. I imply, and I'm actually glad that you did it too because, I 'd been a member of GKSC for, I do not know, because the early 2000s, and I canceled my subscription, and it simply had lost a lot, that it had in the past and you have actually brought it all back (copywriting).

Can I share one concept that originated from Kennedy's stuff that might help individuals? Okay. So this is for those who're seeing the video version. If you're on the audio, simply envision something really cool. So what's been cool is I've been going through Dan's archives, right? When I purchased the company, they offered a Google drive and it resembles, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that said, faxes from Dan Kennedy. And I resembled, "What's this?" Since if you do not know Dan, Dan doesn't have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (strategies).

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Rob Kosberg: Did you have to buy a facsimile machine by the way? How do you even do? We attempted to, they don't offer fax. You can't physically purchase a facsimile machine anymore unless it becomes part of this big printer setup. And yeah, so we had e, Fax or I do not know, something like that.

However I found this folder and it was dated from 2012, 2019. And it was throughout that window, he would send a fax to his diamond members, people paying 300 dollars a month, he 'd send a fax every month to these people, or excuse me weekly. Every Friday he 'd send this fax and it was simply one page fax with a tip from Dan, marketing tip or technique or psychology.

I would buy it. Oh yeah. And it was a thing someone said, and then, it died, it was a fax and it died. So numerous things, I wish to extend Dan's legacy permanently and my own legacy and Napoleon Hill, all the individuals that I enjoy and value. And so I went through that.

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And I don't have to write anything other than a one page introduction of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for seven years, to his members. And this book resembles a phonebook (profit).