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So the copyright's expired. So I'm going to be republishing a lot of these books and turning a great deal of old Napoleon Hill things into audio books and simply new things that people have not seen permanently (no one). And so, I'm fired up simply to have an entire brand name and a company that is bringing a great deal of these things back.

Which is come on, as you know that's a channel, however it's not how you grow, I got to grow that organization now. So yeah. I've always questioned that about Dan. I've followed Dan for a very long time and I've constantly believed, why is he not doing book funnels with each and every single one of these books? I guess he will be quickly enough.

One is with their front ends we're bringing people in. But number two, when people churn out, they're the channel, we push individuals to. Since as quickly as you check out the book and after that you have the context, like, "Oh, now this makes good sense, now I understand why I need this thing." They come back.

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Then likewise reconverting people who came and didn't comprehend the context and then they left. And it used to be, I had to do a webinar each and every single time. Or I had to train them or I had to do workshops, all these things. Now it's just check out the book, and they check out the book, and then they have the aha.

That's what all of marketing and companies is. We need to produce desire for the important things we're selling. Therefore books are one of the most powerful, if not the most effective way to produce that desire. types. And the person who's going to read a book is a better customer, hands down than any other kind of consumer.

They're more likely to send, they're likely to stick. They progress individuals, I dislike stating that, due to the fact that many people in my life that I love don't check out. But you become a better individual by reading. And so they end up being much better consumers, much better long term things. Therefore if I can get people to read a book, guy, it alters them as a human (shipping).

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And I make that cash over the next 6 months, over five months or whatever, it takes to recover cost (read russell's first). On the book funnels, I still break even right away, they go through the upsell down procedure so I break even immediately. And then we introduce them to Click, Funnels.

Yeah. Well you simply threw away some amazing numbers. So I wish to just take a breath and I wish to go through it. So, about half a million dollars a month is going into your book funnels, Dot, Com Secrets, Professional Secrets, Traffic Tricks. Now you have some others too, you have the Cook, Book and various other things.

So instead of going through them separately, which would take forever provide us the approach of what the entire procedure looks like from the totally free plus shipping to the first bump upsell one, 2, et cetera. Talk me through the viewpoint. Yeah. The core thing is the book clearly, is how do we sell the book? And the finest method to sell the book is to offer it totally free.

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It's simply cover shipping." I can push individuals to that. And it's simply a simple outlet to get individuals to verses, go to Amazon and buy my book, rather than go get it for complimentary you simply got to cover the shipping. So it's such a great offer on the front end.

I've seen individuals who attempt to do it and they just have their book. If you look any of the sales page, it's a book, but it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long form sales that offering this book because we wish to increase the conversion as much as possible and increase the worth of the book.

That's the first thing. And so the majority of mine are the book. And after that it's what are the core concepts in the book, we'll put together an audio program or video program. And after that, some worksheets and just a 30-day difficulty that goes to the book and we assembled just a bunch of things to make the value of the book much more, right? Yeah (stories).

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And in the copy on, I think some of them we have, "You can buy us on Amazon for 20 dollars," then have an image of the Amazon listing, "however get it for totally free here." And then we still individuals who click on Amazon and simply purchase an Amazon anyhow, due to the fact that some people simply enjoy purchasing Amazon.

Since I still desire my books to rank on those platforms and sales coming through. entrepreneur. Therefore, we do have those outlets there, but again, the paid cash's all going to the book funnel. And then after some indications of the book, from there we have an order from Bump and just recently we have actually been testing multiple order from Bumps, which is done really well.

Then for each book I have actually done, I think you understand this, but the majority of individuals don't the method I do my books is I teach, I do an event live initially, teaching the concepts to make sure that structurally makes sense in my head and my stories are not dull and stuff like that.

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And so, the 2nd order from that, we stated for $97, you get the workshop where I taught the things prior to we ever did it. And that one's getting a 20% take rate on $97 Bump. So between those 2, it drastically increases a great deal of times those two order from Bump will cover our advertising expense just on their own, which is, which is fantastic (money).

And after that we take them to our upsell down sell sequence, we change and modify this a lot. Therefore I'll talk conceptually where we choose this, however I'm always attempting new things because, specifically when we spend this much cash, we have to keep tweaking things to get the cart worth to be high enough that we can cover ad costs a great deal of times at scale. funnel.

Okay, they have the book now, they have the audio book, they have the core (brunson). They comprehend the core concepts of the book. And one mistake people make a lot of times, I continue to make a mistake regularly and I want to admit is, I'm all right, they purchased, let's state they bought Traffic Secrets.

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Yeah. Yeah. Therefore, if you attempt to sell a Traffic course on the next page, it resembles, "However I just purchased Traffic? I believe I already have traffic now." Therefore let's conceptually think each time we offer something to somebody, we just fixed the problem for them. However then we created a new issue.

It's actually various with physic like E-commerce items, however details items, we simply resolved that problem for them. By resolving that problem what is the brand-new problem that was produced? Right. So in Dot, Com Tricks, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. And so Traffic is the next rational upsell (blog). I'm usually attempting to offer something between 197 and 297 in that very first slot there. Therefore, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have trouble, you really need funnels.

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And so, the next thing I can't remember right now, what we're evaluating, what it is, however it might be traffic. I can't keep in mind the top of my head. However anyhow, that's the psychology, what's the next thing that they require. And after that upsell number 2 is the very same thing.

However in my mind, there's this stage, people go through a development stage and after they grow to a specific level and they transition to contribution, and contribution is sharing your presents and selling, and starting a business (techniques). And so, it'll be some variation of that. It'll be the next thing.

And it's, crushing not since numbers aren't in addition to, as that a person. Yeah, it's killing it. marketing. Well, it is killing. I just taught on, I indicate, I got the undetectable funnel stuff, which we discussed last time and you said something, I think at the last inner circle conference, or possibly you said it in the newsletter and you said, I do not know why, however no one ever test this.

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Well, congratulations. I indicate, and I'm truly glad that you did it too because, I 'd belonged to GKSC for, I do not understand, because the early 2000s, and I canceled my membership, and it just had lost a lot, that it had in the past and you've brought it all back (hundreds).

Can I share one concept that came from Kennedy's stuff that might assist people? Okay. This is for those who're seeing the video variation. websites. If you're on the audio, simply picture something actually cool. So what's been cool is I've been going through Dan's archives, right? When I purchased the business, they gave a Google drive and it's like, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that stated, faxes from Dan Kennedy. And I was like, "What's this?" Because if you do not understand Dan, Dan does not have an email account. To this day I'm partners with him now. And I need to fax him to send him anything (leader).

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Rob Kosberg: Did you need to buy a fax maker by the method? How do you even do? We attempted to, they don't sell fax. You can't physically purchase a facsimile machine anymore unless it belongs to this big printer setup. And yeah, so we had e, Fax or I don't know, something like that.

I found this folder and it was dated from 2012, 2019. And it was throughout that window, he would send out a fax to his diamond members, people paying 300 dollars a month, he 'd send a fax every single month to these individuals, or excuse me every week. So every Friday he 'd send this fax and it was just one page fax with a tip from Dan, marketing idea or method or psychology.

I would buy it. Oh yeah. And it was a thing somebody said, and after that, it passed away, it was a fax and it died. A lot of things, I want to extend Dan's legacy forever and my own legacy and Napoleon Hill, all individuals that I like and value. Therefore I went through that.

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And I don't have to write anything besides a one page intro of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book resembles a phonebook (more).